Introduction
Marketing, Sales and Business Development is perhaps the most popular job field as long as the Nigerian Labour Workforce is concerned. Many graduates who studied other unrelated courses are sometimes pushed to take up a position in the field when they can’t get a job in the desired area of interest. This does not mean the job field is undesirable in itself, at least not by everybody. Some of the Marketers, Sales Representatives, and Business Developers, especially for those who work as field officers, are faced with a fierce working environment and sometimes very high target. However, this is only true for the vast majority. There are still yet some of them who have good working conditions, are well paid, and well satisfied with their jobs. To be précised, some individuals so love the marketing field that they could go as far as telling you that, that is what they are born for. Marketing is just great.
Although many persons use the three titles interchangeably, however, when looking at it technically, there is actually a bit of some difference in what each is about and what really constitutes their core activities. Pursuing a career in any of them can take you to several different directions. But first, let’s draw the line on what each of them actually is about.
Distinctions among the three Professions
Marketing is the intermediary function between product development and sales. It is comprised of many facets and activities. A Marketer’s job thus will be to take a “generic” product or service and associate that product or service with a brand name.
A sales professional is someone who sells products or services to potential customers. They seek to solve prospects’ challenges through the products they sell. Most great sales professionals usually have strong selling and communication skills.
Business Development is a combination of strategic analysis, marketing, and sales. It involves everything from the development of products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals. The job of a Business Developer is typically to identify new business opportunities – new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets. And then to go out and exploit those opportunities to bring in more revenue. Thus, the field can be referred to as a cousin of marketing and sales.
Salaries of Marketers in Nigeria
Marketing Positions have variations of job titles. The variations are based on so many factors, among which are mainly the; nomenclature preference of companies and job description of the role. On the average Marketers in Nigeria earns an average salary of #70,000 monthly. This exempts Cash Bonuses, Sales Commission, and Accommodation Expenses. However, our survey also shows that some marketers earn as much as #750,000 and some earn no base salary nut just commissions.
These are some other of the variations of marketing and their average salaries below;
Marketing Managers
A marketing manager is in charge of managing the resources of a product or business. They can be in charge of a single product or brand or can be a general manager responsible for a broad array of products and services. Marketing Managers earn as much as #750,000 for some firms and as low as #80,000 for others. Depending on the company. However, the average salary of marketing managers in Nigeria is #300,000 monthly.
Marketing Executives
Marketing Executives, also known as marketing coordinators, are involved in developing marketing campaigns to promote a service, product, event or campaign. The average salary of Marketing Executives in Nigeria is #250,000 monthly. Some others earn a little more and less depending on the company.
Marketing Representatives
Marketing Representatives popularly referred to as Marketing Reps are individuals who sell products on behalf of a company. They do this either by going out to the field, sourcing for customers or by servicing existing ones. The average salary of Marketing Reps in Nigeria is #120,000 monthly. Some even earn as low as #40,000 monthly.
Marketing Assistants
Marketing Assistants support the work of marketing managers and executives on projects directed at maximizing company profits and developing sales strategies or marketing campaigns. The average salary of Marketing Assistants in Nigeria is #60,000 monthly.
Marketing Communications Officers
Marketing Communications Officers oversee the company’s marketing campaigns both internally and externally. They play a key part in communicating the organizations marketing message. The average salary of Marketing Communication Officers in Nigeria is #100,000 monthly.
Digital Marketing Managers
A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services online. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The average salary of Digital Marketing Managers in Nigeria #200,000 monthly.
Digital Marketing Executives
A Digital Marketing Executive is typically responsible for engaging a brand with customers or clients via the digital space, aiming to establish and manage the online presence. The average salary of Digital Marketing Executives in Nigeria #180,000 monthly.
Salaries of Sales Representatives in Nigeria
Sales as a profession also have variations of positions and job titles. On the average, a salesperson in Nigeria receives #60,000 monthly. While some earn as much as #200,000, some even earn as less than #15,000 monthly. Most sales people, however, have other sources of income which for some is even the major and bigger than base salary. Some of the benefits range from Sales Commission majorly, Cash Bonuses and Accommodation Benefit. The variations of position are as follows;
Sales Account Managers
An account manager is a person who works for a company and is responsible for the management of sales and relationships with some particular customers. The account manager does not manage the daily running of the account itself. They manage the relationship with the client of the account(s) they are assigned to. The average salary of Sales Account Managers in Nigeria is #300,000 monthly.
Sales Analysts
A sales analyst is a professional, who collects data related to sales, analyzes it, and finally reports it to the management, in order to increase the sales of a company. A sales analyst predicts the market trends, on the basis of which, an organization plans its sales strategies. The average salary of Sales Analysts in Nigeria is #200,000 monthly.
Sales Engineers
A Sales Engineer is someone who sells products or services for a scientific or technical company and has both sales skills and technical knowledge. The average salary for Sales Engineer in Nigeria is #180,000 monthly.
Sales Executives
Sales Executives are the key point of contact between an organization and its clients: answering queries, offering advice and introducing new products. Their work includes: organizing sales visits, demonstrating and presenting products and establishing a new business. The average salary of Sales Executives in Nigeria is #180,000 monthly.
Sales Managers
A Sales Manager is the person responsible for leading and coaching a team of salespeople. A sales manager’s tasks often include assigning sales territories, setting quotas, mentoring the members of her sales team, assigning sales training, building a sales plan, and hiring and firing salespeople. The average salary of Sales Managers in Nigeria is #264,000 monthly.
Sales Officers
A Sales Officer is a professional whose overall responsibilities include managing customer expectations, identifying new business markets and recording daily customer transactions. The average salary of Sales Officers in Nigeria is #120,000 monthly.
Sales Attendants
Sales Attendants are responsible to learn product information, sell merchandise, operate cash registers, and assist customers to provide the customers with a great shopping experience. Sales Assistant/Attendants average salary in Nigeria is #50,000 monthly.
Sales Supervisors
Sales Supervisors are responsible for managing retail staff within a business. They also coordinate the shipping of goods, sets up displays, and assists customers and staff during business hours. The average salary of Sales Supervisor in Nigeria is #120,000 monthly.
Salaries of Business Developers in Nigeria
Business Development is a combination of strategic analysis, marketing, and sales. It involves everything from the development of products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals. The field is seen as a cousin of marketing and sales thus also has variations in the nomenclatures of its job titles and positions.
Business Developers
The job of a Business Developer is typically to identify new business opportunities – new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets. The average salary of Business Developers in Nigeria is #127,000 monthly.
Business Development Executives
A Business Development Executive works to generate new business for a company. They are experienced sales professionals who use their skills and experience to the best advantage of the company. These executives are good at handling multiple clients and have very good customer relations skills. The average salary of Business Development Executives in Nigeria is #150,000 monthly.
Business Development Managers
A Business Development Manager is responsible for understanding what is going on in their field of specialty, knowing the people that matter and are usually given tasks such as negotiating sales or licensing arrangements, finding business partners, raising funds for new projects, pitching business plans to investors. The average salary of Business Development Managers in Nigeria is #₦227,000 monthly.
Conclusion
While most of the salaries given above are only averages (meaning most earn around that amount), it is, however, important to state that the salaries and other benefits received by these professionals hinge on some factors; such as, the company they work for, the industry of their product or service, the years of experience and degree of expertise.
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